Teach a concept. With many companies focusing on content marketing, a whiteboard video can be a great way to further your reputation as an expert on a topic. “When used properly it can be used to pique interest, drive traffic and convert viewers to customers. I use the technique mostly to add value to others by teaching success and leadership principles in short videos and suggest they touch base with me if they want a deeper dive,” says Dave Gambrill, president of Gambrill Communications.

via How Whiteboard Video Marketing Can Help Small Businesses | OPEN Forum.