If you follow me or my blog, it’s safe for me to assume that you have some aspiration of becoming a well known author, speaker, trainer, coach or someone who derives income from sharing their knowledge and expertise. And if you are are like me, you’ve probably assumed that those people make most, if not all, of their money only when standing on stage or selling their book. But guess what? Many of the most successful people in those roles make a huge percentage of their income from a diversified portfolio of other information assets. In simple terms, they find creative ways to re-purpose their content and then sell it through multiple channels. Essentially, they give the presentation once and profit from it over and over and over. Brilliant!

The guy that really raised my awareness around the specifics of how to create an integrated product suite is Brendon Burchard. I’ve read his books, bought his online training modules, and even attended two of his events last year. When it comes to showing you how to profit from your expertise and perspective, the dude is a genius. And the cool thing is, he often shares some of his best content and training for free, and he happens to be doing it right now. Click here if you’d like access to his video training series on creating an integrated product suite using your expertise. He usually only leaves the videos up for a few weeks, and they’ve already been up for a couple, so watch ’em now before he takes them down.